Thursday, February 21, 2013
Kone deliver safety a lift
There another muscled 75% Commissions On CB! Plus Bonus Commissions Paid Directly Totaling 100%! Killer Salecopy. Evergreen & High In-demand. Awesome Support. Created By Real Job Recruitment Expert: The Ultimate Job Interview Survival And Answer Guide superhero beingshown to people there, And his mission is to tell you increase your website's traffic elevators safely. KONE Elevator India has launched Chronicles of Liftman a series of animated films featuring a helmeted mascot in white and blue to show the dos and don of elevator usage, Operation and rescue as part of a public safety move and to coincide with National Safety Week which runs from March 4-11.
Talking to Business Line, Mister Neeraj Sharma, Budgeting Director, KONE, Said the company plans to take the films pan India to educate potential clients. People that use the in a country like India where safety measures are not taken seriously. The main reader for these films (Two up to date) Are household complexes where elevators old and new are in use.
The films will highlight the most frequent mistakes people make when they use elevators put their hand into the grille door, Peep into an empty window slot in the door and let young children use elevators unaccompanied.
Pester power doesn just influence the option consumer goods, It seems to work in such a case too. Microsoft Sreelakshmi Menon, Manager (Marketing and sales communications), KONE, Said the company believes it can convey the message to the elderly through children who are great influencers, And this was borne out by the company experience at the screening of the film in a flat complex in Chennai Thiruvanmiyur earlier this week.
A childrens favourite rarely dies, Affirms Ms Menon, Adding that they hit upon the very thought of animation to make it engaging and humorous as well as emotional. A film with real people might perhaps made for unsettling imagery, She defined. KONE will also impress upon users the value of using their elevator company own experts, And third-Party agencies, In order to keep and service the elevators.
Mr Sharma said this might be the first time an elevator company has made an animated film for safety lessons in India. (Given its larger social perform, It has not yet branded Liftman with the lyrics KONE.) Involvement with the brand in this market is low and marketers look to differentiate their products from rivals in terms of technology, Style and structure, Looks and execution/installation. For the consumer, These kind of - and an even ride - are what distinction, But cloture typically the architect who plays a big role in deciding what brand to buy.
KONE believes it is the customer leader in India, Where other big elevator makers include brands like Otis, Schindler and manley. The sum market size is over 30,000 units per year but no value figure is offered, Mr Sharma cited, Adding that he could not reveal concerning his own company production or turnover details. Sales is growing at 10-12 per cent per year on average and Kone is doing a little quite as good as that, He special. Global, Kone is a Euro 5 billion group.
KONE, By using a factory in Ayanambakkam near Chennai, Makes elevators and escalators for household, Commercialized, In a store, food, Hospital and trains and buses segments. The residential sector is in charge of 60-65 per cent of this marketplace business. A small but growing source of customers are elevators in individual residences, Mr Sharma referred to.
Ms Menon said KONE service dividing, The department that actually spoke to the marketplace, Would take the films to residences in the united states. More films would be added at some point. The films are fashioned by the Chennai-Positioned Pixelkraft, A digital media announcements company