Latest ad technique to freshen Budweiser's image

Because of Bruce Horovitz, USA here Anheuser-Busch whose Budweiser brand sales and image have taken a serious licking today will announce plans to push free beer and a hipper Bud image to younger beer drinkers over the next months. To interest the under-30 set featuring ignored the brand but is a prime consumer group for beer Budweiser will unleash its biggest-Ever domestic free-Sample effort in trendy bars and places to eat. The system begins Monday, Within the slogan "Grab a little bit of Buds, The hype culminates on september. 29, If for example the brand hosts the "Budweiser countrywide Happy Hour, A bid by Bud to nudge folks to around try a free brewski. The free samples for those 21 and up vary from 6 ounces to 12 ounces, Centered state and local rules. At situation: A brandname that's lost mojo. Bud unit sales were down 9% yr after and are down the same this year, Says Beverage marketing and providing Corp. Beer drinkers have lost loyalty to Bud in the past seven years, Exploration firm Brand Keys reports. Bud's ranking among country wide product brands slipped from 16th in 2003 to 220th in 2010. CLYDESDALES: Budweiser's horses now come clopping at a price KFC marketing strategy: Web ploy places ads on coeds' buns Budweiser ranks 30th on Interbrand's 2010 list of most effective global brands the same as 2009. The promotion comes as upscale people are turning to craft beers, The cost is something-Concerned are trading down, While others switched to light beers. "It's a triple benefit, Says eileen Bellas, CEO at Beverage advertising. Management at Anheuser-Busch, A wholly owned additional of Belgium-Built Anheuser InBev, Insist Earn +/sale! Outstanding Product & Website. Full Program For Athletes To Follow To Get Recruited For A Football Scholarship. Highly Tested And Proven. Multiple Selling Channels And Possibilities! New & Improved! Football Recruiting Secrets| 75% Commission spyware can reignite interest from younger drinkers with an image upgrade and a reintroduction via sampling. "Brands can return, Promises Dave Peacock, A trustworthy-B director. "Consumers have a high awareness of the trademark, But some haven't tried it in for a lot of time, How he anticipations to win 'em back: An actual-B will reveal 500,000 trials by mid-march. Bud intends to partner with Facebook so folks turning age 22 and up can get a free beer on birthdays. Marketing campaigns. Ads air Saturday about traviling to where there's good times with Bud. Any kind of-B will pay attention 95% of TV ad time on Bud Sept. 25 to april. 3. Brand specialist Robert Passikoff has serious doubts about Budweiser's effort. "They're in trouble as they do not know how to talk to consumers, According to him. "They no longer know how to create a difficult bond, But Bellas says there exists a glimmer of hope for Bud: "It's a first time, Information: You share in north america TODAY community, So please learn how to comments smart and civil. Don't attack other readers myself personally, And keep a foreign language decent. Take advantage of the "Document Abuse" Button compare unique car features. Find out more